A couple of things occurred to me.
Proprietary media is a leper colony, around which we’ve built a high fence. Ugh, nobody’s rushing in. The only technologists that want any part of it are the insane and the accolytes. So, we get tremendous innovation around, say, maps not music. Maps?
I am mystified that the geniuses that created html ignored the natural progression of things (text => image => audio => audiovisual => immersive) and left the MediaWeb high and dry. Maybe they knew…
You want the collective genius on a problem? Like you say, create an open standard. Funny how all the best minds these days are working in non-proprietary enviroments. (An aside: I’m always fascinated by industries, like visual or fashion design, that rely more on authenticity, innovation and speed-to-market than proprietary rights — are we there yet?).
IMHO, content owners need to seduce the big, juicy core of innovative technologists (the ones between the raving lunatics and the drooling fanatics). The MediaWeb is half of it, but the other half is the Content Dial Tone.
See, you’ll get your MediaWeb because it is an irresistable idea and seamlessly logical. But, can you imagine if all content is hung out there on APIs with embedded business terms? YouTube go home. The collective genius pulling down content streams to power the MediaWeb? Ouch. Go ahead, content owners, turn the dials on the stream rates to filter out the dreck (the low-rent business models). Still works.